Sergio Davila, Amsterdam - There is something fascinating about the flash mobs. It is amazing that human ability of synergic action. A guy in Japan finds himself suddenly followed by a group of 500 people, obviously he feels very scared. I wonder what is happening in the head of the mayor of Milan when he finds out that the city center has been invader by a huge crowd armed with pillows and they are starting a revolution. In this video 400 people suddenly appears in the field to support the ‘Hässelby’ a kid’s football team in Stockholm, and immediately something changes in the minds and the way of playing in these kids.
When I was 8, I used to spend hours staring and following a row of ants marching in the patio of my home. Nowadays I still have that biological amusement for the collaborative processes. Maybe Erich Fromm wasn’t right when he said that giving up your individuality is being afraid of your freedom. In my opinion flash mobs, smart mobs and similes are a great techniques to engage people in a collaborative process and would encourage the need to find new possibilities for them.