Stealing beauty

Martijn van Berkum, Rotterdam — Busy, busy weeks. But I have to squeeze in this article since the art work in question is one of the funniest and most intelligent works I have seen the last months.

Stealing beauty is a 20 minutes video art work by the Israel-born artist Guy Ben-Ner. It’s a parody on typical sitcom soap opera’s on television, staged in different IKEA stores over the world. We follow the fictive lives of Ben-Ner, his wife and their two children as they struggle with problems that are drenged with moral and cultural issues. The camera is put up without authorisation of the IKEA stores and people are walking by, looking into the camera and intervening in the imagined lifes of the Ben-Ners, while price tags change from euro to dollar to yen.

The real Ben-Ner and his family themselves have migrated to the United States and in a very comical way the video issues problems of migration, of trying to fit in, trying to adapt to a Western way of living. “Honey, I’m hohooome”, is the first thing Ben says when he arrives in an IKEA living room. But their foreign accents, and their hilarious comments on the peculiarities of Western-American culture reveal that they don’t fit in precisely. References in their texts to Marxism give a hint, for instance when the children yell “children of all nations unite” when they are arguing with their father. The want for dissolving into a collective, symbolized by the globalized IKEA consumer ideal, is apparently stronger than maintaining your own identity.

For more information, please check this great article in the New York Magazine Art Review.  

A four minute trailer of the video:

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